Image credit: Palm Jumeirah Mall/Website
Dubai Holding Asset Management (DHAM), one of the largest retail operators in the UAE, has officially rebranded Nakheel Mall as Palm Jumeirah Mall, marking a new era for the lifestyle destination at the heart of Palm Jumeirah.
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The announcement was made today, September 3, alongside the opening of the mall’s redeveloped section, which introduces a mix of international and home-grown brands across fashion, dining, and lifestyle categories, a Palm Jumeirah Mall media report said.
“Palm Jumeirah Mall has always been a key destination in our portfolio, and this transformation reaffirms its position as a top-tier lifestyle and retail hub,” said a DHAM spokesperson.
Global brands, local flavours
The redevelopment brings a new retail experience, showcasing an lineup of premium brands and eateries.
Fashion and lifestyle additions include Paul Smith, Boss, Lacoste, Polo Ralph Lauren, Patrizia Pepe, Luisa Spagnoli, Le Petit Bateau, Sandro, Maje, Lululemon, The Giving Movement, 12 Storeez, Lime, Furla, Silvian Heach, Pablosky, Jacardi, and Swarovski.
On the dining front, new concepts like Home Bakery, Brunch & Cake, Al Beiruti, Le Majlis, %Arabica, Konjiki Hototogisu, and Gyu Kaku promise a gastronomic journey that caters to both locals and tourists.
The mall also welcomed design and entertainment concepts such as Kartell and LEGO, enhancing the family-friendly offering.
Since opening in 2019, Palm Jumeirah Mall has drawn millions of visitors annually. The new identity and enhancements reflect DHAM’s wider vision to set new standards for lifestyle and retail destinations across the emirate.
The mall continues to house its popular West Rooftop dining precinct, featuring favourites like 3 Cuts, Samakje, Gatsby, Chalet Berezka, and The Cheese Farm, further enriching the visitor experience.
Strategic growth for a global retail hub
Dubai Holding Asset Management currently operates 10 shopping malls, 15 lifestyle destinations, and 18 retail centres, home to over 6,500 international, regional, and homegrown retailers.
The rebranding of Palm Jumeirah Mall stands as a testament to DHAM’s mission to create vibrant, experience-led destinations that inspire communities and enhance Dubai’s standing as a global retail and tourism hub.
“This is more than a name change, it’s a strategic evolution,” the DHAM spokesperson added. “We’re building places where people want to live, shop, and spend time.”
