You’re sending emails to thousands of people who all look the same in your ESP. Same list. Same segments. Same campaigns going out to everyone who bought…

Most email programs are built around one question: how do we get more people to buy? It’s not a bad question. But it’s an incomplete one. The…

This interview has been edited for length and clarity. Leila Hormozi doesn’t talk about her past to shock people. She talks about it because she thinks it’s…

You’ve done the hard part. You’ve written a subject line that earns the open. You’ve crafted copy that actually sounds like a human wrote it. You’ve built…

We’ve all been there. It’s Black Friday week, and your inbox looks like a warzone. “50% OFF EVERYTHING!” “LAST CHANCE!” “DON’T MISS OUT!” Every brand you’ve ever…

Lily didn’t set out to launch a clothing brand for the sake of fashion. The idea came from a daily frustration she couldn’t ignore.  While working full-time…

Most businesses obsess over getting the first sale. Far fewer think about what happens next. After a customer buys, there is a quiet window where decisions are…

Dubai has been ranked the world’s third most startup-friendly behind San Francisco and Zurich and ahead of established hubs including New York, London and Paris. The Startup…