Browsing: INTERVIEWS
Open your email dashboard and count the numbers staring back at you. Open rate. Click rate. Click-to-open rate. Bounce rate.…
Somewhere in your email list right now, there’s a customer who loves what you sell. They’ve bought twice. They left…
Selling a physical product and selling a course are fundamentally different problems. With a physical product, the thing speaks for…
This interview has been edited for length and clarity. David Royce has a theory about success. It’s not about the…
You’re sending emails to thousands of people who all look the same in your ESP. Same list. Same segments. Same…
Most email programs are built around one question: how do we get more people to buy? It’s not a bad…
This interview has been edited for length and clarity. Leila Hormozi doesn’t talk about her past to shock people. She…
You’ve done the hard part. You’ve written a subject line that earns the open. You’ve crafted copy that actually sounds…
We’ve all been there. It’s Black Friday week, and your inbox looks like a warzone. “50% OFF EVERYTHING!” “LAST CHANCE!”…
Lily didn’t set out to launch a clothing brand for the sake of fashion. The idea came from a daily…