Browsing: INTERVIEWS
You just had your best month. Sales up, product flying out the door, the kind of month you screenshot and…
A customer hands you their mobile number at checkout. Small thing. They tick a box, finish the order, get on…
Last month a founder sent me an email design she was proud of. Custom illustration across the top, three product…
Most founders I meet can recite their follower count to the exact digit. Ask them their gross margin and you…
Open your email dashboard and count the numbers staring back at you. Open rate. Click rate. Click-to-open rate. Bounce rate.…
Somewhere in your email list right now, there’s a customer who loves what you sell. They’ve bought twice. They left…
Selling a physical product and selling a course are fundamentally different problems. With a physical product, the thing speaks for…
This interview has been edited for length and clarity. David Royce has a theory about success. It’s not about the…
You’re sending emails to thousands of people who all look the same in your ESP. Same list. Same segments. Same…
Most email programs are built around one question: how do we get more people to buy? It’s not a bad…