Image credit: Tesla/Website
Tech billionaire Elon Musk’s Tesla TSLA.O has priced its Model Y at about $69,770 in India, the highest among major markets, its website showed, as the electric carmaker geared up to open its first showroom in Mumbai on Tuesday, July 15.
With delivery estimated to start from the third quarter, Tesla will drive on to India’s busy roads, targeting a niche premium EV segment that accounts for just 4 per cent of overall sales in the world’s third-largest car market.
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It will compete mainly with German luxury giants such as BMW and Mercedes-Benz MBGn.DE, rather than domestic mass-market EV players such as Tata Motors and Mahindra.
Tesla’s Model Y rear-wheel drive will set back buyers Rs6m ($70,000), while its Model Y long-range rear-wheel drive costs Rs6.8m.
That compares with a starting price from $44,990 in the United States, 263,500 yuan ($36,700) in China, and 45,970 euros ($53,700) in Germany.
Grappling with excess capacity in global factories and declining sales, Tesla has adopted a strategy of selling imported vehicles in India, despite duties and levies running into roughly 70 per cent.
On Tuesday, police guarded Tesla’s first showroom in India as media crowded outside the office complex where it is located and the chief minister of the western state of Maharashtra, home to the Indian commercial capital, arrived for the launch.
Inside the showroom clad in Tesla’s signature minimalist neutral tones, the Model Y was draped under black and grey covers, partially visible through the glass. Access was tightly regulated, with no sign of fans or onlookers nearby.
Tesla’s website showed the Model Y available for registration in Mumbai at an on-road price of 6.1 million rupees, with a booking deposit of 22,220 rupees.
The firm’s Full Self-Driving (FSD) capability is on offer at an additional cost of 600,000 rupees, with future updates promised to enable operation with minimal driver intervention.
While the current features require active driver supervision and are not fully autonomous, Tesla says the system will evolve through over-the-air software updates.
