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Tata Consultancy Services (TCS), a global leader in IT services, consulting, and business solutions, has launched a suite of AI-driven innovations in partnership with Google Cloud at its newly established Google Cloud Gemini Experience Center (GEC) within the TCS Pace Studio in Riyadh.
The collaboration brings together TCS’ domain expertise in AI and GenAI with Google Cloud’s advanced infrastructure and platforms, aiming to accelerate enterprise AI adoption across the Middle East and Africa (MEA) region. The GEC will serve as a dynamic innovation hub where clients can conceptualise and prototype next-generation AI solutions using Google Cloud’s suite of AI and GenAI capabilities. These solutions are designed to address key business challenges across sectors such as retail, finance, logistics, and telecommunications, driving improved customer experiences, operational efficiency, and resilient supply chains.
“Our collaboration with TCS in launching the Google Cloud Gemini Experience Center in Riyadh marks a pivotal moment in accelerating AI innovation across the region. This center will empower businesses to harness the full potential of Google Cloud’s AI, fostering a new era of digital transformation to solve real-world challenges,” said Bader Almadi, country manager, Kingdom of Saudi Arabia, Google Cloud.
Through the partnership, enterprises will gain access to:
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Rapid prototyping environments: enabling organisations to experiment with Google’s Gemini models, Vertex AI, BigQuery, and Google Agentspace to co-develop innovative solutions.
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AI-optimised infrastructure: powered by Google Cloud GPUs and TPUs for accelerated and scalable AI testing and deployment.
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Expert collaboration: supported by TCS’ Google Cloud-certified AI specialists, data scientists, and solution architects to ensure secure, responsible, and high-impact AI implementations.
“At TCS, we are committed to empowering our clients in the Middle East and Africa with cutting-edge AI and GenAI capabilities. The launch of the Google Cloud Gemini Experience Center at our Riyadh Pace Studio marks a significant milestone in our journey to drive digital transformation in the region. By combining our deep industry expertise with Google Cloud’s technologies, we aim to co-create innovative, scalable AI solutions that unlock new value and accelerate business outcomes across sectors,” said Sumanta Roy, president and regional head of MEA, TCS.
TCS has been recognised globally for its partnership with Google Cloud, receiving multiple awards at Google Cloud Next 2025, including Partner of the Year Awards for Artificial Intelligence, Data & Analytics, Talent Development, Financial Services & Insurance, and Application Development across the Asia Pacific region.
The initiative further strengthens TCS’ long-standing presence in the MEA region, where it has operated for over three decades, serving more than 150 customers across nine countries. With expertise spanning manufacturing, healthcare, retail, media, BFSI, and consumer goods, TCS continues to drive innovation and digital transformation. The company has also been recognised as a Top Employer in the UAE, Saudi Arabia, and South Africa for eight consecutive years by the Top Employers Institute.
