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ANAX Capital has entered the UAE’s competitive financial sector with a launch event at Palazzo Versace Dubai, announcing its operational readiness to serve both retail and professional clients.
The star-studded launch event, held on Friday, May 23, saw celebrities from across the Middle East and India in attendance, with power-packed performances from well-known international artists, including Tiger Shroff, Myriam Faris, Nora Fatehi and Sonu Nigam.
For founder and director Tabinda Sanpal, the launch was the culmination of years of experience and months of preparation.
“It’s a proud and emotional moment. The launch represents months of hard work and belief in an idea that’s now come to life,” said Sanpal. “We’re entering the market with a strong foundation, backed by solid capital and a clear commitment to service, which makes this milestone even more meaningful.”
Sanpal, who brings over 15 years of experience in the capital markets industry — across London’s FCA and Dubai’s DIFC — said her goal from the start was to create a financial institution that delivered on simplicity, security, and client trust.
“With ANAX Capital, my vision was to create a space where individuals and institutions could trade with confidence, knowing they are supported by reliable technology and a regulated, trustworthy environment,” she added.
Sanpal also credited her husband Satish Sanpal, chairman of ANAX Holding for his support on her journey.
Product offering and technology platform
The company, headquartered in Aspin Tower on Sheikh Zayed Road, has a category 1 licence from the Securities and Commodities Authority (SCA) under licence number 20200000258 and offers trading across forex, CFDs, spot commodities, international equities, futures, and options.
The firm’s product suite includes spot forex, CFDs on commodities like gold, silver, and natural gas, as well as trading on global equities and derivatives markets. Clients have access to two trading platforms: MetaTrader, designed for individual and retail traders, and CQG, suited for professional and institutional clients executing advanced trading strategies.
Mitul Kapadia, COO of ANAX Capital, said the firm aims to offer a complete financial experience that balances deep market access with client-centric support. “We provide a one-stop solution with deep liquidity, competitive spreads, and professional tools, including FIX APIs for algo trading,” he said.
Technology plays a central role in the company. Clients will be supported through integrated AI-based systems including chatbots and OpenAI-driven agents, as well as enhanced onboarding protocols that streamline global KYC processes.
Client-centric values and market positioning
Sanpal emphasised that the company’s mission is rooted in client empowerment, accessibility, and transparency.“Our mission is to simplify trading while maintaining high standards of trust and professionalism. Whether someone is an experienced trader or just starting out, we want them to feel supported and secure throughout their journey.”
This client-first approach, according to Sanpal, is not limited to product access but extends to how the firm interacts with its community. ANAX has partnered with key service providers to ensure operational efficiency, including Dexterity Management DMCC, the firm’s principal regulatory consultant, who supported the SCA licensing process.
Business model and community engagement
The firm operates on a dual business model, offering services to both individual clients and institutional partners. ANAX’s hardware-as-a-service model supports infrastructure rollout, while its technology suite is tailored to support high-frequency and algorithmic trading.
“Our platforms and solutions are built for scalability and regulatory alignment,” Kapadia said. “We’ve worked hard to ensure that our clients — whether trading manually or programmatically—are equipped with professional tools.”
According to Sanpal, ANAX Capital is also committed to engaging the wider ecosystem, including traders, partners, and regulators. “To our clients, we are here to support your growth with integrity and care,” she said. “And to the wider community, ANAX Capital is committed to raising the bar in financial services — this is just the beginning.”
A UAE-born platform with a global reach
Though newly launched, ANAX Capital has ambitions beyond the UAE. Its platform is designed to onboard clients across international markets while maintaining compliance with local and global regulatory standards. The company’s international expansion will be driven by scalable tech, regional expertise, and adherence to strong compliance procedures.
“I wanted to create something that wasn’t just for institutions or seasoned investors,” said Sanpal. “It had to be inclusive. With the right tools and support, anyone with a vision and drive should feel like they have a place in the financial markets.”
The firm’s initial market entry is being shaped by both strategic and operational considerations. Its capital base of Dhs30m is earmarked to support expansion and liquidity provisioning, while its leadership team continues to engage in partnerships with financial and technology firms.
Looking ahead
As ANAX Capital begins trading, its leadership remains focused on building a sustainable, client-aligned model that addresses gaps in the existing market. The team, which includes professionals with experience in global markets and regulatory frameworks, sees its UAE base as a strategic advantage.
Sanpal closed the launch by expressing gratitude for the support received from colleagues, partners, and her family. “To our team, I am grateful for your dedication. And to everyone who believed in this vision, thank you. The journey ahead is bright.”
