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The UAE-based Sport Impact Summit is stepping up support for the country’s new climate law by partnering with two AI innovators to help organisations cut emissions and scale sustainability efforts.
SIS has announced new strategic alliances with Scoreboard, an AI-powered emissions tracking platform, and Hum(AI)n Assets, an AI-driven creative content engine developed by global creative agency HOKO.
Both platforms are being integrated into the SIS ecosystem to support implementation of Federal Decree-Law No. (11) of 2024 on the Reduction of Climate Change Effects.
AI-powered sustainability through Scoreboard
Built by a team with over 90 years of combined expertise in climate science, decarbonisation, artificial intelligence and global sport, Scoreboard significantly reduces the time and cost of emissions reporting — from 90 days to 90 minutes, at 90 per cent lower cost.
Initially developed for elite sports organisations, the platform has now been scaled to support wider sectors. It provides real-time data dashboards, AI coaching tools, and commercial opportunities tied to sustainability leadership.
Backed by climate specialists behind decarbonisation strategies for Unilever, Tesco, Pfizer and more than 50 global brands, Scoreboard plays a key role in SIS’s push for technology-led environmental progress.
Key features include:
● Real-time dashboards that replace outdated annual reporting
● AI-powered coaching tools for emissions reduction
● Instant custom roadmaps
● Brand and sponsor marketplace for sustainability leadership
● Scalability across sports and corporate sectors
“Scoreboard perfectly complements the mission of our Sport Impact Declaration — a framework signed with the Ministry of Sport at our 2024 Dubai summit,” said Michael Gietzen, co-founder of the Sport Impact Summit.
“Declaration signatories will gain preferential access to Scoreboard and other SIS tools.”
Sean Morris, Founder of Scoreboard and former sustainability lead for Formula One, the PCA, and Rajasthan Royals, added: “We built Scoreboard to empower organisations — starting with sporting bodies — to take game-changing, measurable, and cost-effective action.”
Creative at the speed of AI
Also joining the SIS technology roster is Hum(AI)n Assets, a content-generation platform blending the strategic direction of traditional agencies with the speed and flexibility of AI.
Developed by HOKO, the platform delivers content — including imagery, video, and copy — at scale and on demand.
HOKO is an equity partner in the SIS initiative and is developing Hum(AI)n Assets under its portfolio.
“We believe creativity should move at the speed of relevance,” said Bally Singh, chairman of HOKO and Founder of Hum(AI)n Assets.
“Together with SIS, we’re showing how human talent and AI can align with the UAE’s bold climate agenda.”
Backing UAE climate action
The two platforms offer public and private sector organisations ready-to-deploy tools for both reporting and storytelling — helping to operationalise the UAE’s national climate commitments.
“These partnerships exemplify the convergence of policy, innovation, and purpose,” said Gietzen. “Sport has the power to lead by example — and through platforms like these, we’re enabling exactly that.”
About the Sport Impact Summit
Founded in the UAE, the Sport Impact Summit is a global platform focused on driving sustainability, innovation, and social impact through sport. Its 2024 debut in Dubai welcomed more than 200 leaders and athletes, including Sheikh Suhail Bin Butti Suhail Al Maktoum, Executive Director of the Sports Development Sector at the General Authority of Sports.
SIS’s mission is to inspire one billion people to join its movement across seven pillars: innovation and technology, sustainable sponsorship, education and communication, human health, equality and inclusion, green investment, and legacy.
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