Saudi Broadcasting Authority (SBA) CEO Mohammed Alharthi has honoured participants of a media content creation training programme conducted in collaboration with the US Embassy in Riyadh. The three-week course, held at SBA headquarters, focused on developing English-language media capabilities among SBA personnel.
A total of 25 staff members took part in the programme, which aimed to enhance their proficiency in writing, editing, and content creation in English. The initiative also supported participants in strengthening their general language skills, furthering SBA’s strategic efforts to expand its international media presence.
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The programme marks another milestone in the ongoing partnership between SBA and the US Embassy, which continues to support joint training and development opportunities across the media sector.
