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Saudi Arabia ranked first globally in the growth of international tourism receipts in Q1 2025 compared to the same period in 2019, according to the latest World Tourism Barometer published by UN Tourism.
The kingdom also placed third worldwide and second in the Middle East in growth of international tourist arrivals, highlighting its expanding role on the global tourism map.
During Q1 2025, Saudi Arabia recorded a 102 per cent surge in international arrivals compared with Q1 2019, far exceeding the global average of 3 per cent and the Middle East’s 44 per cent, the UN report showed.
“This outstanding growth underscores Saudi Arabia’s position as a key player in both regional and global tourism and underlines its unwavering commitment to advancing the sector,” the report noted.
Growth aligned with Saudi’ Vision 2030 goals
The gains reflect Vision 2030 strategy to diversify the economy and attract 100 million annual visitors by the end of the decade.
The kingdom has significantly ramped up investment in tourism infrastructure, from mega projects like NEOM and the Red Sea to hosting major sporting and cultural events.
A recent report by the World Economic Forum (WEF), produced in collaboration with Kearney and Saudi Arabia’s Ministry of Tourism, said tourism is set to outpace global economic growth. The sector is forecast to contribute $16tn to global GDP by 2034 — more than 11 per cent of the world economy, according to WTTC estimates.
Saudi Arabia is positioned at the forefront of this shift. “With its bold Vision 2030, strategic leadership, and record-breaking visitor numbers, Saudi Arabia is redefining how countries can leverage tourism for inclusive prosperity, cultural diplomacy, and long-term resilience,” the WEF report said.
Read: Saudi Arabia launches TOURISE, a global platform to reshape the ‘future of tourism’
