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In today’s hospitality world, guests expect far more than just a comfortable bed or seamless check-in. They seek memorable experiences, thoughtful details, and a sense of connection to brands they already know and trust. For premium hotels across the Middle East and North Africa, one of the most powerful ways to deliver on these expectations comes in a cup.
Nestlé Professional, the out-of-home division of Nestlé, is behind the exclusive distribution of the ‘We Proudly Serve Starbucks Coffee Programme’, a premium solution tailored specifically for four- and five-star properties.
The concept is straightforward but transformative: bring the globally recognised Starbucks coffeehouse experience into hotels, under the hotel’s own café identity.
Gaining ground in the region
The We Proudly Serve Starbucks Coffee Programme is already in place at leading hotels across the MENA region, where it has proven to be a strong driver of guest satisfaction. Well-travelled, brand-conscious guests perceive higher value, satisfaction scores improve, and the association with a globally trusted brand reinforces the sense of quality and care.
Beyond beans
The We Proudly Serve Starbucks Coffee Programme isn’t simply about supplying beans or machines. It’s a complete end-to-end solution that enables hotel staff to serve handcrafted Starbucks beverages to the same standard that guests would expect in a dedicated coffeehouse.
From Cappuccinos and Flat Whites to iconic favourites like the Iced Shaken White Chocolate Mocha and Cold Frappuccino blended beverages, every drink is made using Starbucks 100 per cent Arabica beans.
Hotels can choose between Dark Roast and Blonde Roast blends, offering consistent quality across the board. Seasonal campaigns, such as the much-loved Toffee Nut Latte, also refresh the menu throughout the year, helping hotels keep their offerings relevant and engaging.
For guests, it means the comfort of enjoying their favourite Starbucks beverages, whether in the lobby, at breakfast, or while relaxing in a guest lounge. It’s a solution that is equal parts operationally efficient and emotionally resonant.
Beyond coffee: training, tools, and trust
As a turnkey solution that blends seamlessly into their service model, the We Proudly Serve Starbucks Coffee Programme makes it easy for hotels to deliver a premium, consistent experience with minimal operational complexity while also strengthening their brand promise.
Nestlé Professional provides branded equipment, servicing, quality audits, and a full suite of marketing assets to ensure consistency. Just as importantly, staff receive barista training to prepare and serve drinks with the same attention to detail and passion that customers associate with the Starbucks name.
For hotel decision-makers, the message is clear, the We Proudly Serve Starbucks Coffee Programme isn’t just about offering coffee, it’s about offering guests a taste of the experience they love, right where they least expect it.
