Close Menu
economyuae.comeconomyuae.com
    What's Hot

    The Importance of Strategic Planning

    June 17, 2025

    8 Easy-To-Understand ETFs To Replace a Savings Account

    June 17, 2025

    The dollar could be set up for a nice bounce soon, these charts show

    June 17, 2025
    Facebook X (Twitter) Instagram
    Facebook X (Twitter) Instagram
    economyuae.comeconomyuae.com
    Subscribe
    • Home
    • MARKET
    • STARTUPS
    • BUSINESS
    • ECONOMY
    • INTERVIEWS
    • MAGAZINE
    economyuae.comeconomyuae.com
    Home » Luxury watchmakers embrace solar
    Company 

    Luxury watchmakers embrace solar

    Arabian Media staffBy Arabian Media staffJune 17, 2025No Comments5 Mins Read
    Facebook Twitter LinkedIn Telegram Pinterest Tumblr Reddit WhatsApp Email
    Share
    Facebook Twitter LinkedIn Pinterest Email


    Unlock the Editor’s Digest for free

    Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.

    Summer is soon upon us and several watchmakers are leaning into the season with new solar watches, shining a light on this watchmaking niche. 

    Solar technology in timekeeping first appeared in the late 1970s and early 1980s, championed by a new breed of watchmakers from Japan. These light-powered watches came in futuristic designs and the technology soon became popular in inexpensive children’s watches featuring the Transformers and GI Joe.

    At the time, solar was seen as the antithesis to luxury Swiss timepieces. “[Solar was] the ultimate example of moving away from mechanical watchmaking,” says Tim Barber, a watch expert and co-host of the watchmaking podcast The Watch Enquiry. These products were “[at] the very opposite end of the scale to Swiss watchmaking”.

    But several decades later, luxury watchmakers are embracing solar afresh.

    Last month Tiffany & Co introduced Rope, its first solar-powered timepiece and among the first jewellery solar watches on the market (£20,500, tiffany.co.uk). With Rope’s solar movement, Tiffany is betting on convenience: there is no need to service the watch for a decade (a quartz battery needs replacing every two to three years), and just two minutes on a sunny day will power the watch to run sufficiently for 24 hours. A full charge delivers eight months of timekeeping, even if kept in a dark drawer that whole time.

    A watch with a blue strap and diamonds inset into the gold case
    Tiffany Rope watch in yellow gold with diamonds, £20,500, tiffany.co.uk
    A silver-coloured watch. The strap is made up of links.
    Seiko Prospex GPS Solar Chronograph Speedtimer in silver, £1,960, seikoboutique.co.uk

    Tiffany had initially intended to use its solar technology and dials in its sportier and more everyday Atlas collection, says Nicolas Beau, vice-president of Tiffany horlogerie. “But I thought, ‘Who says a jewellery watch shouldn’t have solar power?’” he recalls. “People tend to link solar with technology, and not really with a jewellery watch.”  

    Rope features an ultra-thin, semi-transparent dial, made from either mother-of-pearl or lacquer, that efficiently transmits light to a solar panel below. This is a new development allowing the use of state-of-the-art materials, as previous generations of solar watches featured tiny holes punched through specialist dials that allowed light to pass through and power the movement. Beau notes that it was difficult to craft the dials, however — “they’re so thin, like cigarette paper,” he says.

    We can be more versatile in what we do, without having to be tied to the old-fashioned idea of what Swiss luxury watchmaking is

    Tim Barber

    The Swiss watchmaker Tissot has long used solar for its sporty T-Touch connected watch, but in March it launched the 39mm PRC 100 Solar, a more pared back and everyday piece adorned with a cool, faceted bezel (from £410, tissotwatches.com).

    The watch features Tissot’s new Lightmaster technology, which sets microscopic honeycomb-structured solar cells on the sapphire glass, rather than below the dial, enabling the use of any kind of material for the face, whether traditional brass or mother of pearl. Ten minutes of light exposure can run the watch for 24 hours, with the watch operating for 14 months on a full charge.

    “We now really have the freedom in terms of aesthetics, which is the most important element,” says Tissot chief executive Sylvain Dolla.

    A watch with a metal case and strap, and a black face.
    Tissot 39mm PRC 100 Solar Quartz watch, £450, tissotwatches.com
    A watch with a metal strap and a blue case and face, with large numbers around the edge.
    TAG Heuer Formula 1 Solargraph, £1,650, tagheuer.com

    Meanwhile Japanese watchmakers, the original pioneers of solar, continue to advance their offerings, bringing more precision, accuracy and power reserve to traditional solar watches. Seiko’s new Prospex GPS Solar Chronograph Speedtimer is among the watchmaker’s most advanced chronographs and comes with a six-month power reserve (from £1,960, seikoboutique.co.uk). The more entry-level Prospex Solar Diver, also new, has a 10-month power reserve and claims to be one the market’s most accurate diving watches (from £470, seikoboutique.co.uk). 

    In March, TAG Heuer introduced its first solar-powered model as parts of its Formula 1 sports watch collection, a design that comes in bright, eye-popping colourways and a slim 38mm profile alongside a 10-month power reserve (£1,650, tagheuer.com). I test drove the watch a few weekends ago and felt coolly modern knowing that the watch was being charged in the light while I was wearing it.

    And that may well be the point. “Solar watches offer a more modern way of approaching Swiss watchmaking — where brands can say, ‘We can be more versatile in what we do, without having to be tied to the old-fashioned idea of what Swiss luxury watchmaking is,” explains Barber. 

    TAG Heuer Formula 1 Solargraph comes with a five-year warranty and will not require servicing for at least 10 years — a level of convenience that has “huge client benefits”, says Carole Forestier-Kasapi, movements strategy and haute horlogerie director at TAG Heuer. Battery-free, solar technology is the way forward for quartz, she firmly believes. “Solar is not the future, it’s right now,” she says. “It’s the new normal.”

    Follow us on Instagram and sign up for Fashion Matters, your weekly newsletter about the fashion industry





    Source link

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Telegram Email
    Previous ArticleWhat Determines Bitcoin’s Price?
    Next Article Trump Mobile may mark a golden moment for US upstarts
    Arabian Media staff
    • Website

    Related Posts

    GPS interference raises risk of accidents in Strait of Hormuz

    June 17, 2025

    Office of Swiss blog raided over suspected breaches of banking secrecy laws

    June 17, 2025

    Russian court approves state seizure of Moscow’s second-largest airport

    June 17, 2025
    Add A Comment
    Leave A Reply Cancel Reply

    Top Posts

    10 Trends From Year 2020 That Predict Business Apps Popularity

    January 20, 2021

    Shipping Lines Continue to Increase Fees, Firms Face More Difficulties

    January 15, 2021

    Qatar Airways Helps Bring Tens of Thousands of Seafarers

    January 15, 2021

    Subscribe to Updates

    Your weekly snapshot of business, innovation, and market moves in the Arab world.

    Advertisement

    Economy UAE is your window into the pulse of the Arab world’s economy — where business meets culture, and ambition drives innovation.

    Facebook X (Twitter) Instagram Pinterest YouTube
    Top Insights

    Top UK Stocks to Watch: Capita Shares Rise as it Unveils

    January 15, 2021
    8.5

    Digital Euro Might Suck Away 8% of Banks’ Deposits

    January 12, 2021

    Oil Gains on OPEC Outlook That U.S. Growth Will Slow

    January 11, 2021
    Get Informed

    Subscribe to Updates

    Your weekly snapshot of business, innovation, and market moves in the Arab world.

    @2025 copyright by Arabian Media Group
    • Home
    • Markets
    • Stocks
    • Funds
    • Buy Now

    Type above and press Enter to search. Press Esc to cancel.