Close Menu
economyuae.comeconomyuae.com
    What's Hot

    The $50 Million Rebate Investors Are Missing Out On

    August 2, 2025

    Strategies for Escaping Debt Without Compromising Your Retirement

    August 2, 2025

    A record-setting July for stocks gave way to rough start to August—investors may not be ready for what comes next

    August 2, 2025
    Facebook X (Twitter) Instagram
    Facebook X (Twitter) Instagram
    economyuae.comeconomyuae.com
    Subscribe
    • Home
    • MARKET
    • STARTUPS
    • BUSINESS
    • ECONOMY
    • INTERVIEWS
    • MAGAZINE
    economyuae.comeconomyuae.com
    Home » How to Write Emails Your Audience Actually Wants to Read
    INTERVIEWS

    How to Write Emails Your Audience Actually Wants to Read

    Arabian Media staffBy Arabian Media staffJune 6, 2025No Comments7 Mins Read
    Facebook Twitter LinkedIn Telegram Pinterest Tumblr Reddit WhatsApp Email
    Share
    Facebook Twitter LinkedIn Pinterest Email


    You know the kind of email we’re talking about.

    The subject line sounds like a corporate announcement. The body reads like a blog post with a call to action duct-taped to the bottom. 

    And the CTA? Something like “Check it out!” (No thanks.)

    The truth is: most marketing emails get ignored. Not because email is dead, but because the writing is.

    That’s good news for you. Because writing emails your audience actually wants to read isn’t about being a wordsmith. It’s about knowing what grabs attention, what holds it, and what gets people to click without feeling like they’ve been sold to.

    In this guide, I’m pulling back the curtain on the email strategies used by successful creators, ecommerce brands, and consultants who turn inboxes into income streams.

    Whether you’re sending newsletters, launch emails, or “just checking in” messages, this article will help you stop second-guessing your copy and start sending emails people look forward to.

    Short on time? Here are the key takeaways

    • Structure matters: Use proven email copywriting frameworks like Story–Lesson–Offer or PAS to keep your message clear, engaging, and conversion-ready.
    • Write for your reader, not your brand: Ditch the “we’re excited to announce” intros. Focus on what your audience cares about and how you can help them, fast.
    • Your subject line is everything: If they don’t open, they don’t read. Test curiosity, value, and specificity-driven subject lines and don’t forget the preheader.

    What Makes People Open (and Read) Your Emails?

    Writing emails that get opened (and actually read) starts with one uncomfortable truth.

    Nobody cares about your email.

    At least, not at first.

    People don’t open emails because you sent them. They open them because there’s something in it for them, like a benefit, a hook, or a reason to be curious.

    Here’s how to give them that reason.

     

    Email isn’t a mini blog post

    You’re not writing a masterpiece. You’re writing a moment.

    Long paragraphs, big intros, and “In today’s email, we’ll discuss…” intros? Skip it. People scan.

    You have maybe five seconds to hook them before they swipe away, so don’t waste valuable digital real estate on content that doesn’t get to the point!

    Reader-first vs brand-first copy

    Picture this: You’re at a party, and someone walks up and immediately starts listing all their accomplishments. No context, no question, no interest in you. Just… “me, me, me.”

    That’s how most emails sound.

    If your email starts with “We’re excited to share…” or “Our latest feature…” you’ve already lost them.

    The fix? Flip the lens.

    Make the reader the hero of the story: their pain point, their curiosity, their goal. Speak directly to that.

    Instead of “We’ve launched a new course on productivity.” Try “Still wasting hours on to-do lists that don’t actually get done? Here’s a fix that works.”

    Know your email’s job

    Not every email needs to sell.

    In fact, this approach is one of tne of the fastest ways to lose subscribers is treating every message like a pitch.

    Smart email marketers understand that every email serves a purpose. Before you write a single word, ask yourself:

    • Is this email meant to build trust?
    • Is it educating?
    • Is it promoting something?
    • Is it just showing up and reminding them you’re human?

    Trying to do all of that in one email? You’ll confuse the reader, and a confused reader doesn’t click.

    Here’s a simple framework:

    Email Type Goal What It Sounds Like
    Nurture Build trust and affinity “Here’s a lesson I learned the hard way so you don’t have to.”
    Educational Deliver value “3 ways to fix [common problem] starting today.”
    Sales/Promotional Drive action “Spots are filling, here’s how to grab yours.”
    Relationship Start conversations “Got a quick question for you…”

    When you get clear on the why behind your email, the tone, CTA, and structure fall into place naturally. You stop overexplaining. You start writing like someone with a mission, not just an Omnisend login.

    And that’s when people start reading all the way to the bottom.

    Proven Copywriting Frameworks for Emails

    Here are three battle-tested frameworks that work especially well in email, and how to adapt them to your style.

    The “story – lesson – offer” method

    Best for: Nurture emails, launches, newsletters

    This one’s gold for creators and service pros who want to connect before they convert.

    Break it down:

    • Story: A real, relatable moment. Something that happened to you or a client.
    • Lesson: What it taught you, and why it matters to your reader.
    • Offer: A natural segue into your CTA (download, reply, book, buy, etc.)

    Example:

    “Last week, I almost missed a deadline because I was so deep in busywork. Sound familiar? Here’s how I fixed it with one 10-minute tweak I now use daily. If you want the full system, it’s inside this week’s workshop.”

    This approach builds trust fast because it feels like a conversation, not a pitch.

    PAS: Problem – agitation – solution

    Best for: Short, punchy promo emails

    Simple. Powerful. And when done right, wildly effective.

    • Problem: Name the pain. Be specific.
    • Agitation: Twist the knife a little (not too much, this isn’t clickbait).
    • Solution: Show how your product/service/idea is the fix.

    Example:

    “Still hitting snooze five times before dragging yourself into the day? That 3 a.m. scroll habit might be why. Here’s a better morning routine, one that starts the night before.”

    PAS is all about empathy. You’re not selling a solution. They’re relieved to find it.

    4Ps: Promise – picture – proof – push

    Best for: Sales and launch emails

    This one’s great when you need your email to convert, not just get clicks.

    • Promise: Lead with the big benefit.
    • Picture: Help them imagine the result.
    • Proof: Show a testimonial, stat, or quick case study.
    • Push: What’s the next step?

    Pick one structure, tailor it to your voice, and write like you’re talking to one person, not your entire list.

    How to Write Subject Lines That Don’t Get Ignored

    You’ve written a killer email. It’s helpful, clear, and the CTA sings.

    But none of it matters if no one opens it.

    Subject lines are your first impression. And in a sea of inbox noise, you’ve got one shot to stand out, not by being gimmicky, but by being genuinely worth the click.

    The anatomy of a great subject line

    A strong subject line usually checks one or more of these boxes:

    • Sparks curiosity
    • Offers clear value
    • Feels personal or emotionally resonant
    • Creates urgency (but not fake FOMO)
    • Sounds like it came from a person, not a marketing department

    Here’s what that looks like in real life:

    Type Example
    Curiosity “This email isn’t for everyone…”
    Specificity “How I doubled my open rate in 7 days (with one tweak)”
    Cliffhanger “The lesson that nearly cost me $12K”
    Question “Still stuck on what to send your list this week?”
    Urgency “Enrollment closes tonight (and won’t reopen this year)”

    Don’t sleep on preheader text

    If the subject line is the headline, the preheader is the sneak peek. It’s your chance to reinforce the hook or add context.

    For example:

    Subject: “Why I stopped sending weekly emails”

    Preheader: “(And what happened to my sales after I did)”

    This is prime real estate, don’t waste it on “View this email in your browser.”

    Keep testing (but test the right things)

    A/B testing your subject lines? Good. But don’t just swap a word or throw in an emoji and call it a day. Test types, not just tweaks:

    • Curiosity vs. clarity
    • Short vs. descriptive
    • Emotional vs. benefit-driven

    And make sure you track more than opens. High open rates with low click-throughs? That subject line might be clickbait in disguise.

    Write Emails They’ll Look Forward To

    You don’t need a team of data analysts or a 47-step tech stack to make email marketing work.

    You just need the right platform behind you, and that’s where Omnisend shines.

    Built with e-commerce in mind, Omnisend makes it incredibly simple to send smarter emails. Segment your list, automate your flows, and drive real revenue without bouncing between five different tools.

    From welcome sequences to abandoned cart nudges to VIP exclusives, it’s all there. Easy to build. Easy to scale.

    Foundr readers get 50% off their first 3 months with code FOUNDR50.

    Start sending better emails (and finally watch them convert).

    Claim your discount today.



    Source link

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Telegram Email
    Previous ArticleHow to Build a Profitable and Sustainable Business Model from Day One in 2025
    Next Article ‘I was pushed out of her life when she was 18’: My estranged daughter, 29, misuses drugs. Should I leave her my Roth IRA?
    Arabian Media staff
    • Website

    Related Posts

    Why You Should Always Be A/B Testing (And How to Do it Well)

    July 29, 2025

    How Founders Can Leverage AI Without Writing a Single Line of Code

    June 6, 2025

    How to Build a Profitable and Sustainable Business Model from Day One in 2025

    June 6, 2025
    Add A Comment
    Leave A Reply Cancel Reply

    Top Posts

    10 Trends From Year 2020 That Predict Business Apps Popularity

    January 20, 2021

    Shipping Lines Continue to Increase Fees, Firms Face More Difficulties

    January 15, 2021

    Qatar Airways Helps Bring Tens of Thousands of Seafarers

    January 15, 2021

    Subscribe to Updates

    Your weekly snapshot of business, innovation, and market moves in the Arab world.

    Advertisement

    Economy UAE is your window into the pulse of the Arab world’s economy — where business meets culture, and ambition drives innovation.

    Facebook X (Twitter) Instagram Pinterest YouTube
    Top Insights

    Top UK Stocks to Watch: Capita Shares Rise as it Unveils

    January 15, 2021
    8.5

    Digital Euro Might Suck Away 8% of Banks’ Deposits

    January 12, 2021

    Oil Gains on OPEC Outlook That U.S. Growth Will Slow

    January 11, 2021
    Get Informed

    Subscribe to Updates

    Your weekly snapshot of business, innovation, and market moves in the Arab world.

    @2025 copyright by Arabian Media Group
    • Home
    • Markets
    • Stocks
    • Funds
    • Buy Now

    Type above and press Enter to search. Press Esc to cancel.