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Hailey Bieber, co-founder of Rhode Skin, a cosmetic and skincare company, recently made waves in the beauty industry when she sold her company to e.l.f. cosmetics in a deal worth $1 billion.
While the value of Bieber’s exact wealth is unknown, her net worth could be valued at $300 million or more due to the acquisition of Rhode Skin, her earnings from various brand endorsements, and her and husband Justin Bieber’s real estate holdings.
Here’s a look at how she’s made her money and how much she could be worth.
Key Takeaways
- Hailey Bieber has earned income through modeling, brand endorsements, and her skincare line, Rhode.
- Her net worth is estimated at more than $300 million, boosted by e.l.f. Cosmetics’ acquisition of Rhode.
- She and husband Justin Bieber own multiple homes in California, including their primary residence, which is worth more than $25 million.
Rhode Skin: The Acquisition
In May 2025, e.l.f. announced that it would be acquiring Rhode in a $1 billion deal:
- E.l.f. would pay $600 million in cash and $200 million worth of shares for the growing company.
- Another $200 million would be paid out, depending on whether the brand achieved certain growth goals over a three-year period.
According to e.l.f., Rhode had $212 million in net sales in the 12 months before March 31.
While Hailey Bieber co-founded the brand with Michael and Lauren Ratner, details of her exact ownership stake weren’t disclosed, so it’s unclear how large Bieber’s stake in Rhode Skin was prior to the acquisition.
However, one financial advisor told US Weekly they believed she held slightly more than 50%, potentially netting over $300 million in the deal.
After the acquisition, Bieber said she would “step into an even bigger role as Chief Creative Officer, and Head of Innovation of Rhode as well as strategic advisor to e.l.f. Beauty“.
How Bieber’s Beauty Brand Has Grown
Bieber first launched Rhode Skin in 2022 with just three products:
- Peptide glazing fluid
- Barrier restore cream
- Peptide lip treatment.
According to W Magazine, the peptide glazing fluid sold out instantaneously, driving so much demand that there was a 100,000-person waiting list.
Bieber, who now has more than 55 million followers on Instagram, was able to garner widespread excitement for her brand partly through social media (she also has more than 2.5 million subscribers on YouTube), coining viral terms like ‘glazed donut’ skin and ‘strawberry’ makeup.
Over the years, she’s expanded the product lineup for Rhode, launching beauty products like blushes and lip tints.
Modelling and Endorsements
Bieber, the daughter of actor Stephen Baldwin and niece of Alec Baldwin, started modeling as a teenager, first signing with Ford Models before moving to IMG in 2016. She appeared in publications like Marie Claire, V Magazine, and Elle. She also strutted the runway for major designers like Tommy Hilfiger and Dolce & Gabbana.
Beyond modeling, she’s landed brand endorsements for big beauty and fashion brands like Levi’s and BareMinerals. Finance Monthly puts the value of Bieber’s endorsements at $5 million annually.
Real Estate
Hailey and pop star Justin Bieber got engaged in 2018, and shortly after the engagement, they bought a $5 million home in Ontario, Canada.
Since getting married in 2019, they’ve purchased multiple homes together, including
- A $25.8 million mansion—their primary residence—in a gated community in Los Angeles. (2022)
- A $16.6 million home in La Quinta, a city in one of Coachella’s valleys. (2023)
The Bottom Line
Hailey Bieber has built a significant personal fortune through a combination of modeling, brand endorsements, and entrepreneurship. The sale of rhode to e.l.f. Cosmetics may have netted her over $300 million, boosting her estimated net worth beyond that mark.
With long-term brand influence, a strategic advisory role, and valuable real estate assets, Bieber’s wealth continues to grow, and she shows no signs of slowing down.
