Image: Dubai Media Office
Emirates NBD, one of the leading banking groups in the Middle East, North Africa, and Türkiye (MENAT) region, has announced a two-year collaboration with Coca-Cola Arena, the Middle East’s largest fully air-conditioned, multipurpose indoor arena. Under the partnership, Emirates NBD becomes the ‘Official Banking Partner’ of the 17,000-capacity venue in Dubai, underscoring the bank’s commitment to community engagement and enhancing customer value.
The partnership comes at a time when Dubai is witnessing strong growth in its live events and entertainment sector. Through this collaboration, Emirates NBD will engage with a broad audience attracted by Coca-Cola Arena’s significant annual footfall.
As part of the initiative, Emirates NBD cardholders will gain access to a variety of exclusive benefits, including discounts on select General Admission tickets and combo deals for food and beverages at the venue. Additional perks include ticket presales, invitations to partner networking events, Artist Meet and Greet experiences, and dedicated parking facilities.
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Yousuf Saeed Mohd, group head of Priority and Personal Banking, and Retail Banking Sales at Emirates NBD, said: “We are pleased to begin this important journey with Coca-Cola Arena, a landmark venue embodying Dubai’s vibrant entertainment landscape. This collaboration shows Emirates NBD’s ongoing dedication to strengthening our brand presence and enriching our customers’ lives. By offering exclusive benefits and unique experiences at a world-class venue, we affirm our role as a forward-thinking, culturally attuned brand that champions innovation, entertainment and community involvement.”
Mark Jan Kar, general manager of Coca-Cola Arena, said: “We proudly welcome Emirates NBD as the Official Banking Partner of Coca-Cola Arena. Together, we are set to energise Dubai’s live entertainment scene like never before, bringing fans right to the edge of the action with exclusive access, immersive experiences and unforgettable energy. With this partnership and a shared passion for community and innovation, we are raising the bar and making every event an experience to remember.”
