AI-based e-commerce provider qeen.ai announced it has raised $10 million in funding, which it claims is one of the largest seed investments in the MENA region to date.
The funding was led by Prosus Ventures, with participation from existing investors including Wamda Capital, 10x Founders and Dara Holdings. This brings qeen.ai’s total funding to $12 million.
The company said the seed funding will support its growth strategy by expanding the reach and capabilities of its agentic AI platform, scaling the team, and attracting a wider customer base.
It said it will expand its existing fully autonomous content and marketing agents to solve a broader range of challenges faced by online businesses.
Using proprietary technology, qeen.ai develops AI agents that autonomously execute tasks and optimise their outcomes based on observed user behaviour.
E-commerce businesses can seamlessly interact with qeen.ai’s domain-expert agents to carry out functions like content creation, marketing and conversational sales.
Headquartered in Dubai, qeen.ai was founded in 2023 by former Google and DeepMind colleagues Morteza Ibrahimi, Ahmad Khwileh, and Dina Alsamhan.
Morteza Ibrahimi, qeen.ai Co-founder and CEO, said the company is proud to have the backing of Prosus Ventures and its existing investors as it works towards the vision of becoming the go-to intelligent technology partner for e-commerce businesses.
“By building AI solutions that are both intuitive and accessible, we enable e-commerce businesses of all sizes to scale, innovate, and thrive in the evolving digital economy,” he said.
The e-commerce market is experiencing accelerated growth globally, fueled by evolving consumer behaviours, advanced digital payment systems and digitized logistics infrastructures.
In MENA, the market is projected to reach $50 billion in 2025, with KSA and the UAE as the main drivers of the boom, presenting significant opportunities for businesses ready to scale.
