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Recently, Dalands, in partnership with Marriott International and supported by Marjan, the master developer of freehold property in Ras Al Khaimah, announced the signing of W Residences Al Marjan Island.
Scheduled to open in Q4 2027, this development will be co-located with the W Al Marjan Island hotel, blending vibrant hospitality with elevated residential living on one of the UAE’s iconic beachfront destinations.
This project marks a new phase in Dalands’ expansion in the UAE, building on its track record in boutique resorts and luxury residences.
In this interview, Saurabh Gupta, CEO of Dalands Holding, discusses how branded residences tied to hotel brands are becoming a more common part of the region’s real estate market.
He explains how hospitality principles are influencing design and service, the growth potential in Dubai and Ras Al Khaimah, and key trends shaping buyer preferences today and in the near future.
How are hotels influencing branded residences?
Nearly 80 per cent of branded residences globally are linked to hotel brands because the luxury hospitality sector has refined delivering lifestyle-rich experiences.
At Dalands, we draw from hotel design, service culture, and brand storytelling to redefine what ‘living well’ means for residents and investors.
What growth do you expect in hotel-inspired branded residences?
Branded residences have moved beyond niche markets and represent a growing segment.
Globally, the market has increased by 180 per cent in the past decade. Dubai holds 19 per cent of the global inventory and leads the Middle East with 51 operational projects and similar numbers in the pipeline.
Ras Al Khaimah’s Al Marjan Island is also attracting attention due to upcoming developments like the Wynn resort.
How does the experience economy affect this trend?
Buyers today expect convenience, personalisation, and experiences beyond traditional real estate.
We offer triple-layered value: beachfront location, fully furnished and internationally branded residences, and hospitality services through an onsite Marriott hotel.
This integration isn’t just branding for show — it’s reflected in design, construction, and operations.
What can buyers expect from W branded residences?
The offering focuses on three pillars:
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Service excellence with concierge, security, housekeeping, and hospitality on par with top resorts.
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Design distinction, involving global designers working closely with our team and Marriott International.
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Amenity-driven living with wellness, entertainment, and social spaces like infinity pools, screening rooms, and yoga studios.
What’s the outlook for real estate growth in Ras Al Khaimah and other smaller emirates?
Ras Al Khaimah and other emerging emirates are entering a growth phase with government support, key hospitality projects, and investor-friendly policies.
Al Marjan Island is developing into a notable luxury lifestyle destination, and our project signals confidence in the Northern Emirates’ potential.
What real estate trends do you see impacting the sector?
Several trends are shaping the sector. These include:
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Branded living becoming mainstream, with buyers seeking trusted names and curated services.
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A price premium for branded residences, about 30 per cent higher than comparable unbranded properties.
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Unique design aligned with brand identity replacing cookie-cutter styles.
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Wellness amenities and biophilic design becoming standard.
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Mixed-use developments combining residential, commercial, and recreational spaces gaining popularity.
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Millennial and Gen Z buyers influencing design and features as they become dominant market segments.
