Author: Arabian Media staff

There’s a common yet very important saying in digital marketing. What worked yesterday won’t always work tomorrow. Attention spans shift, inboxes get noisier, and what you think is a great subject line means nothing if your audience doesn’t agree. That’s why A/B testing isn’t just a “nice to have”, it’s a non-negotiable. Smart entrepreneurs don’t rely on hunches. They test everything: subject lines, CTAs, send times, even who the email appears to come from.  Why? Because small wins compound. A 5% lift in open rates here, a 10% bump in clicks there, suddenly your same email list is generating 30%…

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Image: Getty Images The Dubai Chamber of Digital Economy has launched The Entrepreneur’s AI Playbook, a practical guide designed to equip entrepreneurs with powerful AI tools to build, grow, and scale their businesses effectively. Developed under the Create Apps in Dubai initiative by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the guide aligns with Dubai’s broader digital vision—to triple the number of app developers, train 1,000 UAE nationals, and launch 100 homegrown apps. Here’s how the playbook can help you get there: 1. Get started fast with branding and naming Naming your business or app can be…

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Image: Getty images DMDC, one of the region’s fastest-growing interior design and construction firms, has officially launched DMDC Estates — a new division dedicated to property investment and renovation that aims to transform Dubai’s high-end real estate market. The announcement was made during a private press conference and marks the company’s largest strategic investment since its inception. DMDC has allocated Dhs70m to kickstart a portfolio of premium residential projects, with flagship developments already underway in Arabian Ranches, Jumeirah Golf Estates, and Emerald Hills. An additional Dhs30m investment is planned for the second half of 2025, bringing the total capital commitment…

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Kuwait skyline/Image: Getty Images Empower Insulated Pipe Systems (ELIPS), a wholly owned subsidiary of Emirates Central Cooling Systems Corporation (Empower), has signed a new contract to supply insulated pipes for the Ali Al-Sabah Military Academy project in Al Zahra, Kuwait. The scope of the contract includes pipe sizes ranging from 25 mm to 800 mm and covers a total network length of 19 kilometres. Deliveries are set to begin in the fourth quarter of 2025, marking the start of the project’s infrastructure implementation phase. A leading regional provider of insulated pipe systems and advanced thermal solutions, ELIPS is known for…

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Image credit: Getty Images Saudi Arabia and the United Arab Emirates have secured spots among the world’s top 20 nations for artificial intelligence (AI) talent density, surpassing established players such as Italy and Russia, according to the latest edition of the Global AI Competitiveness Index. Read: Building trust in AI: The UAE’s journey to a digital cognitive future The report, released by the International Finance Forum (IFF) in collaboration with Deep Knowledge Group (DKG), reveals that the UAE and Saudi Arabia account for 0.7 per cent and 0.4 per cent of the global AI talent pool, respectively. The rankings mark…

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