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Key Takeaways
- Kansas City Chiefs tight end Travis Kelce has a net worth of about $90 million, according to Celebrity Net Worth.
- In 2024, Kelce signed a new two-year $34.2 million deal with the Chiefs, with an average yearly salary of $17 million.
- Kelce has partnered with brands including Nike, Bud Light, State Farm, Experian, Pfizer, and DirecTV, among others.
- Kelce’s investments include Formula One racing team, Alpine, Cholula Hot Sauce, Hydrow, PlayersTV, and RealTruck.
Kansas City Chiefs’ Travis Kelce is among the top three highest-paid tight ends in the NFL as of 2025. He was the highest-paid tight end in the 2024 season and ranks third for the 2025 season after San Francisco 49ers George Kittle and Arizona Cardinals Trey McBride.
Kelce makes millions both on and off the field thanks to savvy investments, business ventures, and endorsement deals. Kelce has become even more popular in the past two years, thanks to his relationship with pop superstar Taylor Swift, with whom he announced his engagement in August 2025.
Among his off-field business ventures, Kelce signed a $100 million three-year deal in 2024 with Amazon’s Wondery for the “New Heights” podcast he hosts with his brother, former Philadelphia Eagles center Jason Kelce. A recent episode of the podcast featuring Swift set a Guinness World Record for the most amount of concurrent viewers of a podcast on YouTube.
A three-time Super Bowl winner, Kelce has a net worth of about $90 million, according to Celebrity Net Worth. Here’s how Kelce makes his millions.
NFL Earnings
Kelce has made millions since being drafted by the Kansas City Chiefs in 2013, and he has come to be known as one of the best tight ends in the NFL. In 2020, Kelce signed a 4-year, $57.25 million contract extension with the Chiefs, with an average annual salary of $14 million, according to Spotrac. In 2024, Kelce signed a new two-year $34.2 million deal with the Chiefs, with an average yearly salary of $17 million, making him among the top three highest-paid tight ends in the NFL in 2025.
Brand Partnerships
Kelce makes millions off the field in major endorsement deals. Forbes estimates Kelce has pulled in an estimated $80 million in pre-tax earnings off the field as of 2025, according to Forbes.
Kelce’s corporate sponsors include big brands like Nike (NKE), Bud Light, and State Farm. Kelce has also partnered with Pfizer (PFE), and has featured in ads promoting Pfizer’s two-in-one flu shot and COVID booster. Consumer credit company, Experian (EXPGY), also launched a campaign with Kelce to promote its new digital checking account.
Kelce also does ads for larger corporations like McDonald’s and General Mills, among many others.
Businesses and Investments
Kelce also has personal investments in several brands. He was one of several professional athletes who invested in hot sauce brand Cholula, and likely made a fortune when it was bought by food giant McCormick (MKC) for $800 million in 2020.
Kelce also invested in Formula One racing team, Alpine, in 2023 along with Chiefs quarterback Patrick Mahomes and other sports star investors in a $211 million deal.
His other investments include in at-home rowing machine startup Hydrow, which reached $300 million in funding in 2024, according to CNBC. Kelce’s other investments include tequila brand Casa Azul Tequila Soda, sports lifestyle and entertainment content platform PlayersTV, menswear brand Indochino, and truck accessories company, RealTruck.
Kelce’s businesses include Hilo Nutrition, a line of nutritional supplements he helped launch in 2019 and for which he serves as Chief of Performance, and his own sportswear brand Tru Kolors.
Kelce’s assets include a $6 million home in Leawood, Kansas that he purchased in 2022.
