5 Companies Owned by Kellogg

Kellanova, formerly known as Kellogg Co. (K), is a global food company that sells cereals and snacks such as Cheez-It crackers, Pringles potato chips, and Eggo waffles. They are also known for its Kellogg’s brand breakfast foods. W.K. Kellogg founded Kellogg as Battle Creek Toasted Corn Flake Company in 1906.

Since then, the company has grown into a sprawling multinational conglomerate that split into two companies in 2023; Kellanova and W.K. Kellogg Co. By the end of 2025, Mars Inc. will acquire the Kellanova brand.

Kellanova posted net income of $1.62 billion on revenue of $12.62 billion in 2025. The company had a market cap of $27.83 billion as of August 19, 2025.

The original company Kellogg initially focused on breakfast cereals, and rolled out sweetened brands like Corn Pops and Sugar Frosted Flakes during the 1940s and early 1950s.

Now, with consumers turning more health-conscious, the company has reshaped its product portfolio to offer healthier food options. One example is the company’s divestment in 2019 of its cookie, fruit snacks, and ice cream business. It was sold for $1.3 billion to Ferrero Group. This included brands such as Keebler, Mother’s, Famous Amos, Murray’s, Little Brownie Bakers, and Stretch Island.

The company has also made a number of acquisitions. Some have expanded its portfolio of healthier products. Others have focused on marketing traditional products, such as breakfast cereals, in international markets with more room for growth. This strategy is key as consumers in North America and elsewhere increasingly choose non-cereal breakfasts.

Below, we’ll look at four acquisitions and one partnership made by Kellanova/Kellogg. Note that the company does not typically provide annual revenue and profit figures by subsidiary or brand.

RXBAR

• Type of business: Protein bars
• Acquisition price: $600 million
• Date purchased: Oct. 6, 2017

When the company still operated as Kellogg, they paid $600 million in 2017 to acquire Chicago Bar Co., makers of the RXBAR line of protein bars. Chicago Bar was founded in 2012 and grew rapidly into a nationally recognized protein bar maker. The acquisition helped Kellogg expand further into healthier snack options, which it calls “wholesome snacks.” The bars are made with egg whites, fruits, and nuts, and provide 12 grams of protein in 210 to 220 calories, with marketing focused on the simplicity and health value of the ingredients. In June 2021, RXBAR launched its first plant-based protein bar as an alternative to its standard egg-based recipe.

Pringles

• Type of business: Potato chips
• Acquisition price: $2.7 billion
• Date purchased: May 31, 2012

In 2012, the company acquired Pringles potato chips from Procter & Gamble Co. (PG) for $2.7 billion. At the time of the acquisition, Pringles had $1.5 billion in sales in more than 140 countries and was the world’s second-largest supplier of savory snacks. The deal nearly tripled the size of the company’s international snacks business, a key consideration for the growing brand.

Parati Group

• Type of business: Food conglomerate
• Acquisition price: $379 million
• Date purchased: December 2016

Parati Group is a Brazilian food conglomerate best known for its biscuits, powdered beverages, and pasta. In 2016, Kellogg (Kellanova) acquired Ritmo Investimentos, the Parati Group’s controlling shareholder. At the time, Parati had estimated net sales of approximately $190 million. The deal was company’s largest Latin American acquisition, providing access to a breakfast cereals market less saturated than it is in the U.S.

Kashi

• Type of business: Cereal
• Acquisition price: $32 million
• Date purchased: June 2000

Kashi was founded in 1984 as an organic breakfast cereal company with a focus on nutrition and ethical sourcing practices. Kellogg (Kellanova) acquired the business in 2000 for $32 million. The Kashi product line includes healthy cereals and waffles.

The purchase complemented the company’s $307 million acquisition of plant-based foods company Worthington Foods the previous year. Worthington was best known for its veggie burgers. Those two deals were among the company’s earliest and most significant forays into health food brands. After years of strong results, Kashi’s growth eventually slowed as Kellogg (Kellanova) asserted control and the Kashi brand became embroiled in a controversy over its use of cereal derived from genetically modified organisms, which was discontinued in 2014.

Joint Venture With Tolaram Group

• Type of business: Diversified food products
• Acquisition price: Approximately $450 million (50% stake in Multipro, option to buy stake in Tolaram Africa Foods); investment of $420 million in Tolaram Africa Foods in 2018
• Date purchased: Sept. 15, 2015 (initial deal); May 2, 2018 (acquisition of stake in Tolaram Africa Foods)

The final entry on our list is a significant joint venture involving Kellogg (Kellanova) rather than a business it owns outright. Tolaram Group is a Singapore-based holding company founded in 1948. In 2015, Kellogg (Kellanova) purchased a 50% stake in Tolaram subsidiary Multipro, a food distributor and seller in Nigeria and Ghana for $450 million, along with an option to buy a stake in Tolaram Africa Foods, which owned nearly half of Dufil Prima, a manufacturer of foods including breakfast noodles. In 2018, Kellogg exercised its option, investing roughly $420 million. As with many of Kellogg’s acquisitions, this one expanded its footprint in the faster-growing developing country markets.

Kellanova Diversity and Inclusiveness Transparency

As part of our effort to improve the awareness of the importance of diversity in companies, we have highlighted the transparency of Kellanova’s commitment to diversity, inclusiveness, and social responsibility. The chart below illustrates how Kellanova reports the diversity of its management and workforce. This shows if the company discloses data about the diversity of its board of directors, C-suite, general management, and employees overall, across a variety of markers. We have indicated the disclosed information with a ✔.