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Dubai-based fashion and lifestyle retail conglomerate, Apparel Group has inked a strategic partnership between its flagship loyalty programme, Club Apparel, and PRYPCO Blocks, the Dubai-based fractional real estate ownership platform.
The collaboration introduces Spend to Invest, a programme enabling shoppers to convert everyday purchases into steps toward property ownership.
Club Apparel, which has grown to nearly four million members in the UAE, has traditionally offered points, personalised rewards, exclusive experiences, and access to a portfolio of fashion, footwear, beauty, and lifestyle brands.
Under the new initiative, members can use points earned through purchases to acquire a share in Dubai’s property market via the PRYPCO Blocks app.
Investments start from Dhs2,000, while members continue to receive instant rewards from their shopping activities.
Apparel’s loyalty programme members can now invest in property through PRYPCO Blocks
Sima Ganwani Ved, founder and chairwoman of Apparel Group, said: “Our mission has always been to enhance the lives of our customers. We have brought them the best in fashion, footwear and beauty, and now we are giving them the chance to turn their rewards into a step towards owning a home. This is about adding real value to their everyday choices and helping them invest in a future that goes beyond shopping.”
Amira Sajwani, chairperson of PRYPCO Blocks and founder and CEO of PRYPCO, added: “This partnership is a game-changer. For the first time, we’re bridging the gap between consumer spending and property investing, enabling customers to turn shopping rewards into real estate investments. It’s part of our broader mission to democratise property ownership and offer every individual a chance to build wealth through real estate.”
The collaboration is positioned as a new model for loyalty programmes, merging fashion, convenience, and investment opportunity, allowing members to enjoy their favourite brands while moving closer to home ownership.
Read: PRYPCO Mortgage facilitates single retail mortgage valued at Dhs94.5m, one of region’s largest
