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UAE-based tea brand FiLLi Cafe has partnered with COFE Cloud to digitise and optimise its operations as part of an expansion plan covering the UK and Asia, the companies said on Thursday.
The agreement centres on a customised mobile app built on COFE Cloud’s digital solutions platform, which is aimed at helping coffee and beverage brands scale efficiently while improving customer experience.
The brand, which operates in the UAE, US, UK, Oman, Qatar, Mauritius, Nepal, India and Pakistan, is looking to accelerate its international growth with COFE Cloud’s data-driven tools, operational streamlining and customer engagement capabilities.
“We are proud to support FiLLi, one of the UAE’s most iconic café brands, on their next chapter of growth,” said Ali Al Ebrahim, founder and CEO of COFE. “By bringing our advanced digital infrastructure to their expansion strategy, we aim to redefine what’s possible for regional brands scaling globally.”
FiLLi to get a fully customised app
COFE Cloud’s system will give the retail brand a fully customised app to reflect local preferences across different markets and improve operational efficiency, revenue growth and brand loyalty.
“Partnering with COFE Cloud marks a significant milestone in our digital journey,” said Rafih FiLLi, founder and CEO of FiLLi Cafe. “This collaboration enables us to seamlessly scale our operations while staying true to our brand promise—delivering world-famous Zafran Chai and Global Street Food with excellence, speed, and personalisation.”
Founded in 2004 as a single café in the UAE, FiLLi has grown into a global brand known for its modern take on street food fusion and signature chai.
COFE, founded in 2018, operates in Kuwait, Saudi Arabia, UAE and Egypt, with further expansion planned.
