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    Home » How to Evaluate a Robo-Advisor
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    How to Evaluate a Robo-Advisor

    Arabian Media staffBy Arabian Media staffAugust 4, 2025No Comments5 Mins Read
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    Automated online investment advisors, or robo-advisors, have gained popularity in recent years. This technology has upended the financial planning and wealth management industries. If you’re comfortable with automated investing and don’t have sophisticated needs, you might benefit from a robo-advisor.

    But how do you evaluate the options and determine the best robo-advisor to use? Here are some tips that can help you decide.

    Key Takeaways

    • Look at the services provided as many robo-advisors now have standard tax-loss harvesting and automatic rebalancing at no additional cost.
    • Compare the expenses you’ll incur at each robo-advisor.
    • Evaluate robo-advisor costs and fees and compare them with costs and fee of traditional advisors.

    Identify Robo-Advisor Services

    The first step is to determine what type(s) of financial advice and services you need. Most robo-advisors manage your portfolio. Some firms have added the benefits of budgeting and financial planning and may also provide access to an expert for assistance.

    Basic Services

    For the most part, portfolio management and asset allocation are the staple services that robo-advisors provide. They do it via the use of an algorithm that is based on Modern Portfolio Theory (MPT), generally using exchange-traded funds (ETFs).

    Some firms such as Folio Investing and M1 Finance offer pre-built portfolios of stocks or ETFs that clients can buy online. Others walk clients through a goal-setting process and recommend a portfolio that fits their timeline and risk preferences.

    Addtional Services

    Above this basic level of service, some of the best robo-advisors offer tax-loss harvesting services for portfolios that are not tax-advantaged in some way, such as an IRA. Tax-loss harvesting can help investors reduce the taxes they pay on investment gains, thereby improving their returns. In volatile markets, the savings can be significant.

    Many robo-advisors now include tax optimization strategies, but keep in mind that tax-loss harvesting is not always beneficial—it all depends on your tax situation.

    Tip

    Some robo-advisors that offer tax-loss harvesting will only do so if you opt-in, so read the documentation carefully.

    You may find robo-advisors with specialties. For example, Vanguard Digital Advisor specializes in low-cost index fund portfolios, and Empower offers the ability to manage all of your accounts on a consolidated basis, and is aimed at a slightly more upscale market.

    You can find robo-advisors joining in on emerging and growing tech as well. For instance, Betterment, one of the first robo-advisors, now offers cryptocurrency portfolios to clients.

    Everything You Need to Know About Robo-Advisors

    Compare Robo-Advisor Expenses

    Each broker will have a fee schedule for their digital advisors. Fees generally range from 0.15% to 0.50% of the assets under management. In addition, some advisors charge a one-time setup fee.

    Fees can play a big role in long-term returns. Imagine you invested $10,000 for 20 years, earning an average return of 10% annually before fees. If you pay a 0.10% management fee, that reduces your effective annual return to 9.9%. After 20 years, you’d have $66,062.32.

    Empower’s fees range from 0.49% to 0.89% of the amount invested. Acorns charges $3 every month, while Betterment and Wealthfront, have a low monthly fee or a simple 0.25% annual fee based on the dollar amount of assets you have under management.

    Compare Robo-Advisors and Traditional Services

    Robo-advisors began with the idea that minimal human involvement could lower costs with the ability to set-it-and-forget-it, letting the algorithms run the show. However, there may be times when you’d want to talk to a professional.

    Betterment was the first robo-advisor to bring in actual financial advisors to help field questions and give investors peace of mind. Several other robo-advisors have followed suit; many assign users a personalized advisor.

    If you choose to involve a human advisor, it’s essential to remember that they need to be paid. The brokerages with robo-advisors which employ human advisors may charge higher investment management fees or a one-time fee for a consultation.

    Tip

    Human financial advisors are there to answer questions, field general financial advice, help present options, or reassure you if the markets are getting you down.

    Popular Robo-Advisors

    Robo-advisor popularity has not been lost on major players in the financial services industry. Established firms in the self-directed trading industry have launched robo-advisors to appeal to clients who want to set aside some of their assets to be managed passively. These robo-advisors are part of a more extensive offering that includes banking and self-directed brokerage services:

    These companies have the money to invest and the time to allow these services to grow. Additionally, if your needs change or you decide you’d like a more personal touch, you can transition to other services these firms offer.

    The Bottom Line

    With robo-advisors more popular than ever, it’s even more important to understand how to compare different services and choose the right one for you. Look beyond each service’s basic offerings and consider additional services that you way want in the future. Also think about the impact that fees could have on your long-term returns before choosing a robo-advisor.



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