Your guide to the top deals

Image: Amazon

Amazon.ae has announced the return of its Prime Day sale in the UAE, running for seven days from July 25 to 31.

Prime members will gain exclusive access to millions of deals across over 30 product categories, including electronics, fashion, groceries, home goods, and Amazon Devices.

The extended sale event reflects shifting consumer preferences in the UAE. According to research conducted by HarrisX and commissioned by Amazon, 73 per cent of UAE shoppers prefer longer sale events to allow for better decision-making, while 77 per cent say they feel satisfied when scoring deals during promotional periods.

Prime membership, priced at Dhs16 per month or Dhs140 per year, includes year-round benefits such as free and fast delivery, Amazon Fresh access, Prime Video, Deliveroo Plus Silver, and Prime Gaming.

Stefano Martinelli, VP of Amazon MENA, said: “We’re bringing more value than ever to Prime members in the UAE. With a seven-day sale, members can enjoy millions of deals, flexible payment options, and exclusive bank discounts. There’s never been a better time to be a Prime member.”

Top participating brands this year include Apple, Samsung, Dyson, Nike, Sony, JBL, Philips, LEGO, Pandora, Tissot, and CeraVe, alongside regional favourites like Humantra and Nescafe.

Read: Amazon Bazaar launches in UAE: products as low as Dhs4

Items from Amazon’s Global Store, including selections from the US, UK, and Germany, will also be discounted.

Here is a guide to this year’s best Prime Day deals

 Everyday essentials and grocery

• Save up to 35 per cent on water and drinks from brands, including Fiji, Evian, Nespresso, Barbican, and Oatly
• Save up to 20 per cent on cleaning and laundry detergents from brands including Fairy, Finish, Ariel, OMO, and Comfort
• Save up to 20 per cent on hair products from brands including Kérastase, GK Hair, L’Oréal, Davines, Milk_Shake, and Wella
• Save up to 20 per cent on hydration essentials and supplements from brands including Humantra, THORNE, and Sports Research
• Save up to 10 per cent on rice and oils from brands including Tilda, India Gate, and HANAHANIM

 Amazon Fresh – with free and fast two-hour scheduled delivery

• Save up to 5o per cent on sunflower oil, ghee, basmati rice, sugar, and chocolates from Amazon Fresh
• Save up to 50 per cent on chicken breast, dried figs and apricots, and dates from Amazon Fresh

Electronics and gaming

• Save up to 50 per cent on power banks and adapters from brands including Anker, UGREEN, INIU, Amazon Basics, and SAUNORCH
• Save up to 40 per cent on gaming consoles, accessories, and monitors from brands including Sony, PlayStation, Nintendo, KTC, Logitech, and SIHOO
• Save up to 40 per cent on headphones and speakers from brands including Bose, JBL, Sony, and soundcore
• Save up to 25 per cent on cameras from brands including Canon, DJI, and Fuji Film
• Save up to 20 per cent on TVs from brands including Philips, Samsung, Hisense, and TCL
• Save up to 18 per cent on laptops and tablets from brands including Apple, HP, Dell, ASUS, Samsung, and Lenovo
• Save up to 15 per cent on mobile phones from brands including Apple, Samsung, Xiaomi, and HONOR

Amazon devices

• Save up to 60 per cent on security cameras from Ring, including the recently launched New Ring Outdoor Camera Plus
• Save up to 47 per cent on Echo devices
• Save up to 29 per cent on Kindle devices

Beauty and personal care

• Save up to 50 per cent on skincare, makeup, and beauty accessories from brands including ANUA, Beauty of Joseon, medicube, Dr Althea, Maybelline, KIKO Milano, Anastasia, NIVEA, e.l.f., CeraVe, Neutrogena, Eucerin and Jessup
• Save up to 30 per cent on personal grooming appliances and electric toothbrushes from brands including Philips, Braun, and Oral B

Fashion and accessories

• Save up to 59 per cent on watches and fitness trackers from brands including WHOOP, Apple, Oura, Tissot, Tommy Hilfiger, and Casio
• Save up to 50 per cent on apparel from brands including Lacoste, Calvin Klein, Tommy Hilfiger, Under Armour, and New Era
• Save up to 40 per cent on jewelry from brands including Pandora and Swarovski
• Save up to 30 per cent on bags and luggage from brands including GUESS, Ted Baker, TUMI, Lacoste, Senator, and JW PEI
• Save up to 30 per cent on shoes from brands including Skechers, adidas, U.S. Polo Assn, and Nike

Amazon Bazaar

• Save up to 50 per cent across the newly launched Amazon Bazaar in-app shopping experience, making trendy fashion, home, and lifestyle finds even more affordable. Prime members can access Prime Day deals on Amazon Bazaar by tapping the Bazaar icon, searching for “Bazaar”, or visiting amazon.ae/bazaar on the Amazon.ae mobile app, or website browser on desktop or mobile device.

 Kitchen and home

• Save up to 56 per cent on smart scales, security cameras, and baby monitors from brands including eufy, and EZVIZ
• Save up to 45 per cent on microwaves and air fryers from brands including Samsung, GEEPAS, Kenwood, and Ninja
• Save up to 40 per cent on refrigerators and dishwashers from brands including Bosch, Samsung, Hisense, Nikai, Midea, and Hitachi
• Save up to 38 per cent on vacuum cleaners and mops from brands including Dyson, ECOVACS, roborock, EUREKA, and AOKOAK
• Save up to 30 per cent on coffee machines, ice cream makers, and blenders from brands including DE’LONGHI, Nescafe, Philips, Bosch, Nutribullet, and Ninja
• Save up to 30 per cent on air purifiers from brands including Dyson, Levoit, and Blueair

Back-to-School essentials

• Save up to 50 per cent on water bottles and travel tumblers from brands including Hydro Flask and CamelBak
• Save up to 50 per cent on school stationery from brands including Crayol and Pentel

 Sports

• Save up to 11 per cent on sports equipment and accessories from brands including Arena, Gym Monster, and Sperax

Toys

• Save up to 50 per cent on toys and games from brands including Funko, Barbie, Lego, Monopoly, and Gemmicc

Additional ways to save

1. Prime members shopping on Amazon.ae using Abu Dhabi Commercial Bank (ADCB), Mastercard, and Commercial Bank of Dubai (CBD) credit cards can enjoy additional instant discounts for eligible Prime Day orders.
2. Purchase an Amazon.ae eGift Card for Dhs500 now through July 24 and get Dhs35 promotional credit to spend during Prime Day.
3. Prime members on Amazon.ae can enjoy hassle-free affordable shopping during Prime Day with Tabby and Tamara, conveniently splitting payments into 4 interest-free installments.
4. Prime members in the UAE can also opt in to 0 per cent bank installment plans for eligible purchases, available from a wide range of banking partners upon checkout, allowing them to pay for their Prime Day orders on Amazon.ae in more affordable and easier monthly installments.

T&Cs apply for the above.

Deliveries

Prime members can enjoy all the usual membership benefits this Prime Day, including fast, free delivery on thousands of items, plus the added convenience of being able to choose how those items arrive — whether at home, work, or places you frequent through the network of Amazon lockers.

Prime members in the UAE receive unlimited Same-Day and One-Day deliveries across all categories.