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Dubai Sotheby’s International Realty has brokered the sale of a residential plot on Palm Jumeirah for Dhs365m ($100m), setting a new record for the island’s most expensive land transaction in 2025.
The 90,036 square feet freehold plot occupies a coveted frond tip position — among the rarest land sites on Palm Jumeirah — with unobstructed views of Bluewaters Island, and the Dubai Marina skyline. With most of the island already developed, prime land opportunities have become increasingly scarce, fueling demand from developers and ultra-high-net-worth individuals (UHNWIs).
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George Azar, Chairman and CEO of Dubai Sotheby’s International Realty, said the deal underscores Palm Jumeirah’s status as a premier destination for global wealth. “The sale of this rare frond tip plot highlights the enduring prestige of Palm Jumeirah,” he said. “As supply continues to tighten, we expect both land and ultra-prime residence prices to rise further.”

The buyer, 25 Degrees, is a boutique developer known for producing architecturally distinctive luxury homes in Dubai’s most elite neighborhoods. The company is expected to build a custom-designed residence on the site, targeting the emirate’s growing market for bespoke ultra-luxury homes.
Surging prices, strong investor confidence
Leigh Borg, Executive Partner at Dubai Sotheby’s, represented the seller in the transaction. “This site offers a rare opportunity to deliver a landmark property,” Borg said. “In today’s competitive luxury market, originality and visionary design are crucial.”
The landmark deal follows a record-setting trend in Dubai’s high-end real estate market. In December 2024, Dubai Sotheby’s also facilitated the Dhs130m ($35.4m) sale of a five-bedroom Signature Villa at Six Senses Palm Jumeirah — one of the world’s top ten most expensive branded residences sold that year.
According to Dubai Sotheby’s data, Palm Jumeirah has seen land prices climb by 18.92 per cent between January and May 2025, even as transaction volumes declined by 14 per cent.
The surge in value reflects growing interest from both developers and international buyers seeking secure investments and waterfront living.
Data from the Dubai Land Department supports this upward trend, with over 7,700 plots transacted in the first 100 days of 2025 alone. The figures highlight strong investor confidence and sustained momentum in Dubai’s luxury market, particularly in limited-supply zones like Palm Jumeirah.
Dubai Sotheby’s International Realty continues to lead the ultra-prime property sector in the region, facilitating marquee transactions that reflect Dubai’s position as a global hub for elite real estate investment.